PhoneGnome Landing Pages Description
PhoneGnome is an Internet phone device to quickly and effortlessly turn your Internet connection into a free phone line to use for Internet calls (VoIP).
PhoneGnome uses the 140plus.com service with the "salesletter" theme to test different landing pages. A landing page is any page where traffic is sent specifically to prompt a certain action or result.
How they do it
Account: PhoneGnome uses their Twitter Account @PhoneGnome with 140plus.com, giving their 140plus.com Landing Pages the exclusive address: PhoneGnome.140plus.com.
Title: the title of their Landing Pages site is "PhoneGnome - Fixes your broken phone service"
Theme: PhoneGnome uses the "salesletter" theme designed specifically for landing pages.
Keywords: PhoneGnome has defined keywords for their pages related to their product/service to help search engines index their Landing Pages appropriately.
All the above customizations are performed on the single "Settings" page on the 140plus.com Dashboard.